The Wall Street Journal: Beyond Meat CEO touts upcoming sliced-steak product


CHICAGO — Beyond Meat Inc. is preparing to launch a sliced-steak product, expanding the company’s lineup of plant-based meat alternatives as it works to boost languishing sales.

The California-based company plans to launch the steak product this year in retail stores and eventually in restaurants, Chief Executive Ethan Brown said Tuesday at The Wall Street Journal’s Global Food Forum. The sliced steak is intended to replicate whole pieces of meat, versus the company’s existing products that mimic sausages, tenders, burger patties and meatballs.

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