As if burying Halloween in the past and seeing Mariah Carey’s “All I Want for Christmas Is You” topping the charts again wasn’t enough to usher in the holiday season, Oprah Winfrey just dropped her latest list of “favorite things” on Amazon — and it’s her biggest one yet.
Yes, the media mogul and WW International WW, +2.68% shareholder released “Oprah’s Favorite Things 2021” on Monday, which is her biggest gift guide yet with a budget-busting 110 items. In comparison, her 2020 list featured 72 gift ideas, while 2019 counted 79, and 2018 boasted 107. All 110 of this year’s goodies are listed on Amazon AMZN, -0.96% and on Oprah’s lifestyle and digital storytelling site, OprahDaily.com.
Winfrey has been releasing this annual list for 25 years now, and revealed on Twitter TWTR, +2.83% that this year’s Favorite Things went big on focusing small — as in, small businesses.
“After this past year, I think we all deserve some surprises and delights for the holiday season,” Winfrey wrote on her site. “Extra important to us this year? Celebrating small businesses, women-owned brands, and items created by people of color.”
Winfrey’s favorites this year run from a set of budget-friendly $12 organic cotton holiday family pajamas from Honest Baby (from actress Jessica Alba’s Honest Company HNST, +3.83% ), to a $2,295 rowing machine from Hydrow — which, it should be noted, also requires a $38 monthly membership.
More than 40 of her picks come in at under $50, however. “Oprah’s Favorite Things” jumped to the top of Google GOOGL, -1.71% search trends on Monday morning. Interest in Christmas and Mariah Carey’s modern holiday earworm “All I Want for Christmas Is You” were trending on Twitter on Monday, as well.
The latest Oprah list is heavy on self-care, from cozy coats, sweaters and throw blankets, to packages of tea, cookies and scented candles.
Kitchen gadgets include a $299 Tovala smart oven, a $299.95 Philips pasta maker and the $185 Beast blender and hydration system (and a few different hot sauces to kick up your recipes.)
She’s also listed the $299 Oculus Quest 2 virtual reality headset from Facebook FB, +2.53%, and the Bose Sleep Buds II for $249 to get a good night’s rest.
Consumers shouldn’t be sleeping on their holiday shopping, however — and not just because “The Oprah Effect” could see some of these products selling out soon. The National Retail Federation is forecasting a record holiday season, with sales up to $859 billion. But supply chain challenges could lead to empty shelves and shipping delays that make it harder to get the most wanted holiday gifts in time, including toys and bikes.