MarketWatch First Take: Sorry, Elon, a ‘super app’ is never going to fly in the U.S.


“Super apps” have never truly existed in the United States, and it is apparent at this point that they never will.

That isn’t stopping some executives and investment analysts from still dreaming of becoming one-stop shops for their users’ needs, something only a small handful of apps in Asia have managed to do. The most prominent is Elon Musk, the Tesla Inc. TSLAchief executive who purchased Twitter last year and has proclaimed that he will turn it into an “everything app” called X that resembles super apps in China.


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