Facebook parent company Meta Platforms has plans to monetize WhatsApp


Facebook parent company Meta Platforms Inc. FB, -0.49% is adding commercial services to WhatsApp so businesses can build a custom dashboard to chat with customers and offer customer services. On Thursday, company CEO Mark Zuckerberg announced in a Facebook post the introduction of WhatsApp Cloud API, a cloud-based version of the WhatsApp Business API. The service is the latest technology iteration in a years-long push to monetize the otherwise free messaging app as Meta explores revenue streams outside of advertising. Additionally, the company is venturing into the metaverse to boost sales.

This article was originally published by Marketwatch.com. Read the original article here.

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