: CES 2023: AMD seeks to attract Nvidia’s customers with advanced new AI chips


Advanced Micro Devices Inc. is seeking to lock horns with rival Nvidia Corp., with plans to release a chip in the latter half of the year that teaches AI models.

At the CES 2023 keynote in Las Vegas on Wednesday night, AMD AMD, +1.00% Chief Executive and Chair Lisa Su introduced the Instinct MI300 chip, a combined central processing unit and graphics processing unit meant for AI acceleration, the months-long process where data centers spend millions of dollars on electricity to develop artificial intelligence.

Billed as “world’s first data-center integrated CPU + GPU,” Su said the MI300 can reduce the time it takes for an inference modeling process to weeks from months.

While AMD used the CES keynote to also release its new Ryzen 7040 series of laptops, the introduction of the MI300 squarely focuses on a market where Nvidia NVDA, +3.03% dominates.

AMD also introduced its Alveo V70 AI Accelerator, which the company said boosts “energy efficiency for multiple AI inference workloads.”

The company also said it will release laptops with RX 7000-series graphics based on the AMD RDNA 3 architecture that offer “​exceptional energy efficiency,” and according to Su will be able to run 30-plus hours of video on a single battery charge.

AMD already competes with Nvidia in the gaming arena, so the two know each other well as competitors.

On Tuesday, Nvidia rolled rolled out a slew of announcements targeted at the videogame and auto markets, such as a $799 gaming card and an electric-vehicle partnership with Foxconn 2354, -0.78%.

This article was originally published by Marketwatch.com. Read the original article here.

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