Struggling home-goods retailer and meme-stock phenomenon Bed Bath & Beyond Inc. BBBY, +4.66% has appointed Bart Sichel as chief marketing and customer officer. Sichel will oversee fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon, the company said, in a statement released before opening bell on Thursday. The appointment of Sichel, a former chief marketing officer at Burlington Stores Inc. BURL, +8.47% and partner at McKinsey, comes while Bed Bath & Beyond is in the midst of a turnaround plan . “As we execute our turnaround, energetic and results-driven leaders like Bart complement our highly engaged management team who are focused on serving our customer,” said Bed Bath & Beyond Chief Executive Sue Gove. Last month the home goods retailer named Gove president and CEO. She had been Bed Bath & Beyond’s interim CEO since the ouster of chief executive Mark Tritton in June, after less than three years in the role. Bed Bath & Beyond’s stock rose 2.8% on Thursday, while S&P 500 Index SPX, +3.93% gained 3.3%. The company’s stock has fallen 75% this year, compared with the S&P 500 Index’s decline of 18.7%.

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